Melissa Valdovinos, AKA Coach Mel: Empowering Lives Through Fitness and Entrepreneurship


Meet Melissa Valdovinos, affectionately known as Coach Mel, a woman on a mission to inspire and transform lives through fitness and entrepreneurship. With a strong faith in God, a loving marriage spanning 23 years to her husband Iggy, and a cherished role as a stepmother to two daughters and a grandmother to four, Coach Mel's life is a testament to hard work, resilience, and unwavering dedication.

Hailing from Idaho, Coach Mel is a true advocate for movement and an active lifestyle. She's an Idaho native who has spent over 30 years on the snowboarding slopes, alongside enjoying activities like running, hiking, rollerblading, and biking. The very thought of a desk job is enough to make her cringe; she thrives on staying active.


Her entrepreneurial journey is nothing short of remarkable. For decades, Coach Mel has been a serial entrepreneur, embarking on a new business venture every four years since she was 27. With a relentless work ethic, she's put in over 80 hours a week to build and eventually sell most of these businesses. Despite facing the challenge of being underestimated as a woman in business, Coach Mel stands tall, always ready to steer any project she takes on.


Five years ago, Coach Mel sold her brick-and-mortar fitness studio but couldn't imagine a life of retirement. Instead, she channeled her energy into realizing a dream: the creation of MelFit, her own health and fitness app. For $29.99 per month, MelFit offers a treasure trove of workouts and recipes. With over 3,000 downloads and counting, this makes the MelFit app a powerful tool for anyone seeking a healthier lifestyle.

Coach Mel is a true multi-talent. She dons numerous hats – chef, nutritionist, personal trainer, food prep coach, food shopping expert, marathon coach, life coach, wealth coach, podcaster, and even the mastermind behind her own magazine, "MelFit Healthy Times." Over five years, she's developed 12 nutritional and gut health plans to provide individuals with the accountability and private coaching they need to reach their wellness goals. Coach Mel has also launched her newest plan called MelFit 365 where she guides clients through a year long transformation of health, wealth, and life coaching. She is currently writing an autobiography and will be pursuing motivational speaking endeavors.

In addition to her entrepreneurial endeavors, Coach Mel and her husband actively invest in real estate and rentals. Her drive to empower and give purpose to others fuels her every move.


Above all, Coach Mel passionately believes that weight loss is the gateway to greatness. She's a living testament to this belief, having transformed herself from a size 15 at 5'1.5" to a remarkable size 1, a physique she has maintained for over two decades. She leads by example, imparting her knowledge and helping others achieve their fitness goals and newfound self-confidence.

As she continues her journey, Coach Mel's ultimate goal is to be remembered as a successful businesswoman who empowered countless individuals to build self-confidence and achieve their dreams. She stands as living proof that with the right mindset and unwavering determination, the possibilities are endless.

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